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Logo — Concept A selected

Each concept comes in a screen cut for the website and signage and a label cut redrawn for printing at bottle size. Every file is outlined vector artwork — no fonts, no strokes — so it prints and foils exactly as shown. The presentation boards below are ready-made PNGs: click one to open it full size, then save or share it.

Selected logo · Concept A

Didone wordmark

Stacked for packaging and anywhere with height; horizontal for the website header and wide surfaces; the icon for the browser tab, social avatars and cap tops. The website uses the label cut throughout, because its hairlines hold up at small screen sizes too.

Concept A presentation board
Board · PNG Horizontal · bone Horizontal · ink Horizontal · black Icon · dark Icon · black Icon · 180px PNG Label · black Label · white Label · on dark Screen · bone Screen · ink

Explored directions

How A compared with B and C

Overview board comparing ABL Skincare logo concepts A, B and C
Download overview · PNG

Concept B

Serum drop

Concept B presentation board
Board · PNG Label · black Label · white Icon · black Drop mark · black Screen · bone Screen · ink

Concept C

Lowercase, copper full stop

Concept C presentation board
Board · PNG Label · black Label · white Icon · black Screen · bone Screen · ink

On the bottle

30 mL wrap label, 90 × 40 mm

Each concept on a real-size label: front panel with the logo and product, back panel with directions, ingredients, caution, batch and company details. The SVGs are set in millimetres — print at 100% to check legibility on paper. Label content and layout are a mock; confirm Australian cosmetic labelling requirements with your regulatory adviser before print.

30 mL label mock with Concept A 30 mL label mock with Concept B 30 mL label mock with Concept C
Label A · print SVG Label B · print SVG Label C · print SVG

Print rules

Using these on packaging

Use the label cut

The screen cuts use Bodoni at its display optical size, where hairlines are 0.3% of letter height. On a bottle those lines print about 0.02 mm thick and disappear. The label cuts are redrawn from Bodoni's small-text size, with hairlines eight times heavier.

Gold is a foil, not an ink

Gold printed in CMYK turns out a flat mustard. Specify the gold elements as hot-foil or a metallic Pantone — your printer will advise — and supply the one-colour black file as the foil layer.

One-colour files

Black and white versions have every element in a single ink, for foil, embossing, debossing, screen printing and single-colour jobs. White is for knockout on amber or dark glass.

Check with the printer

Minimum sizes assume the thinnest line must be at least 0.12 mm. Label printers typically hold 0.1–0.15 mm depending on press and stock — confirm theirs before signing off artwork.

Minimum sizes

Smallest printed width, measured

FileUseMin. width

Measured from the thinnest stroke in each outlined file at a 0.12 mm printable minimum.